That’s what our Labor Day “Not on Sale” program is all about. We want to ensure this country continues to move forward by providing premium quality footwear and creating more opportunities for those in the skilled trades. “As a company, we are firmly committed to the skilled trades. While work boots are what the company is known for, offering nearly 1,000 footwear styles, it also sells a range of nearly 600 workwear styles and some 400 accessory items. And in Japan, Red Wing Heritage boots are a popular lifestyle brand. “We go where the workers are and people are building all over the world,” Schneider said, noting the company has significant operations in Dubai and across Western Europe including major hubs in Scotland and Amsterdam. Worldwide the company employs 2,100 workers in two leather tanneries, two footwear factories, eight warehouses and distributes to 110+ countries. James Hotel in its hometown of Red Wing, MN. Foot Tanning Co., WORX safety program for businesses and even the St. Red Wing, the company, is far more dispersed, including Irish Setter and Vasque brands for outdoor sporting enthusiats, S.B. Red Wing, the brand, specializes in boots and footwear. “People can look at all the styles we offer on the website, but when it comes to making the purchase, we need to make sure that each individual’s core safety needs are accounted for so that they get just the right ‘fit’ for their work environment,” he shared. The Red Wing retail sales associates are highly trained to understand the specific needs of workers in different jobs and fit them with the right boots to handle special needs and applications. We are just as purposeful about how we sell as how we design our products.” “We don’t want someone to come to the website, punch in some data and walk away with the wrong boots just because they look good. “If you purchase Red Wing for fashion and style, it’s one thing, but if you are purchasing for the job, it’s another thing entirely,” he explained. The company also operates 170+ mobile stores ready to go to specific businesses’ work sites. However, for its selection of cutting-edge premium workwear, online visitors are directed to one of Red Wing’s North American retail network of 550 retail stores and selected authorized dealers. Because of its fashion focus, the Heritage collection is available through the Red Wing online website. “They are more reflective of our past and are popular with celebrities and the fashionista crowd,” he said. In addition, the company offers a Heritage product line that is more fashion-oriented, drawn from the company’s historic archives. Our products are purpose-built for the functional purpose that they serve.” “Footwear is absolutely critical to those on the job site, to keep them from getting electrocuted if they step on a live wire or slipping and falling on the job. “Our product is another tool in the workers’ tool belt,” Schneider said. With workwear increasingly becoming a fashion trend, Red Wing likes to say it’s been “ out of fashion since 1905.” Purpose-built footwear for purposeful work This is our way to give back and help prepare the next generation,” he continued. “As a company, we make our money, so to speak, off the backs of those workers who help America move forward. To that end, Red Wing will be donating proceeds to a number of organizations that train workers for careers in construction and other building trades, including Helmets to Hardhats for transitioning military service members, Build Strong Academy, WINTER (Women in Non-Traditional Employment Roles), Construction Career Pathways and TradesFutures. College and white collar jobs aren’t for everyone,” he continued. “There is a role for brands like ours to play in this crisis by helping people consider the skilled trades.
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